Press Release

Playa Games acquired by Swedish Stillfront Group

Hamburg, 12.12.2018

Playa Games GmbH, one of Germany’s most successful online gaming companies, has been acquired by the publicly traded Stillfront Group AB. The Swedish company has obtained 100 percent of the Hamburg-based company’s shares. With five online games and approximately 70 million registered users, Playa Games is one of the leading developers and publishers of so-called casual strategy games.

The most-noted and most successful product of the Hamburg company is "Shakes & Fidget", a comic-style role-playing game in which users can team up and compete against each other. Shakes & Fidget is available for both desktop and mobile devices.

Playa Games was founded in Hamburg by Jan Beuck and Martin Jässing in 2009. Both will remain with the company in their current roles within the key management team. The agreed upon purchase price corresponds to Playa Games’ 2018 EBIT multiplied by a factor of four. Part of the purchase price will be paid in shares.

"Playa Games fits perfectly into our growth strategy," says Jörgen Larsson, CEO of Stillfront. "Playa Games is broadening our portfolio of studios and games that drive long term gamer relations. In addition, Playa Games’ portfolio and pipeline of games fits perfectly into our games portfolio and increases the potential for synergies within the Stillfront Group. It is with pleasure we today welcome Jan Beuck, Martin Jässing and the whole team at Playa Games to the Stillfront family.“

Jan Beuck, CEO of Playa Games: "Becoming part of Stillfront Group enables us to continue our development of new products within online strategy games. As part of the Stillfront Group we can focus on the development of new online strategy games. The sale is a strategic step for Playa Games. We are now looking to profit from our new owner’s market position and use synergies with the other studios within the Stillfront group."

For further information please contact:
Jan Beuck, CEO, Playa Games GmbH

About Playa Games GmbH

Playa Games, founded in 2009 by Jan Beuck and Martin Jässing, has been profitable since its first financial year. Its most recent annual turnover was almost ten million Euros. Beuck and Jässing previously managed the Master Creating development studio they started in 2001 and were responsible for the action role-playing games "Legend: Hand of God and Restricted Area". In August 2016, Playa Games introduced a self-developed software that converts Flash-based games into HTML5. Playa Games currently offers five browser-based and mobile games. The company has received several awards for its games. Playa Games employs ten permanent employees and around 50 freelancers.

About Stillfront

Stillfront is a group of independent creators, publishers and distributors of digital games - with a vision to become the leading group of indie game creators and publishers. Stillfront operates through ten near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, Dorado Online Games in Malta, Simutronics in the United States, Babil Games in UAE and Jordan, eRepublik in Ireland and Romania, OFM Studios in Germany, Goodgame Studios in Germany and Imperia Online, Bulgaria. Stillfront's games are distributed globally. The main markets are Germany, the United States, France, UK and MENA. For further information, please visit

Selected Games from Stillfront

Stillfront's portfolio includes games across multiple platforms. Unravel and Unravel Two are widely acclaimed console games developed by Coldwood in collaboration with Electronic Arts. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. DragonRealms and GemStone IV are MUD-style games with a very loyal player base. Siege: Titan Wars(TM) is a popular mobile game developed by Simutronics. Nida Harb III and Admiral are mobile strategy games with very strong player bases, which are published by Babil Games. World at War: WW2 and War and Peace: Civil War are successful mobile strategy games developed and published by eRepublik Labs. Online Fussball Manager is a leading sports management game. EMPIRE and BIG FARM are major brands operated by Goodgame Studios. Imperia Online, is an MMO strategy game published on both browser and mobile platforms by Imperia Online.